Case Study

569 Ottawa Ave

Saint Paul, MN 55107

An empty apartment listing — and how we brought it to life with virtual staging.

569 Ottawa Ave — empty living room before virtual staging

The property had strong bones and great light, but the units were completely empty. Empty rooms are hard for buyers to imagine living in — they often skim past or assume the worst. Our client needed listing photos that would stop scrollers and show the full potential of the space.

We applied virtual staging across the main living areas and bedrooms, choosing furniture and decor that matched the building’s character and appealed to the target renter. Below are the results: each room staged to feel move-in ready and easy to visualize as home.

Living Room

The main living area needed to feel like a place to relax and entertain. We added a cohesive seating arrangement, drop table, and subtle decor so the room reads as a finished, welcoming space without overwhelming the natural light and layout.

Dining Room

The dining area was transformed from a blank box into an inviting place for meals and gatherings. A table, chairs, and simple centerpiece help buyers see where they’d host dinners or enjoy morning coffee.

Primary Suite

The primary bedroom was staged with a bed, nightstands, and soft accents to emphasize rest and comfort. The goal was to make it easy for prospects to picture themselves waking up in the space.

Guest Retreat

This bedroom was styled to feel like a versatile second room — suitable for a guest room, teen room, or home office. Neutral tones and simple furniture keep the focus on the room’s size and natural light.

Loft

The loft space was staged to show flexibility — whether used as a family room, home office, or secondary lounge. The furniture scale and style were chosen to make the room feel spacious and adaptable to different lifestyles.

Loft Bedroom

The loft bedroom completes the unit’s story: a calm, functional space that could serve as a child’s room, home gym, or creative nook. Staging here reinforces that the apartment offers real flexibility and room to grow.

Empty to inviting — without moving a single piece of furniture.

That’s what virtual staging did for 569 Ottawa Ave: every room went from blank to move-in ready in the photos, so prospects could see the unit’s full potential. No physical staging, no rental logistics, no waiting — just listing images that do the selling.

Have an empty listing that could use the same lift? See how virtual staging works or get started.